Google Marketing Live 2023: Reactions from the experts – Search Engine Land
Google Marketing Live 2023 made it clear that AI is going to change the role of digital marketing in a big way. At SMX Advanced, Julia Friedman, owner of PPC consultancy Neptune Moon, discussed how advertisers can both prepare for and thrive in the AI revolution, with fellow industry experts:
- Gil Gildner, co-founder of PPC agency Disco Sloth
- Julia Vyse, West Coast digital director for iProspect Canada
- Melissa Liu, associate director of California ad agency RPA.
The AI revolution has arrived – with huge perks!
The SMX panel was in agreement that AI is going to make life easier for digital marketers in many ways. Gill noted that smaller businesses in particular that perhaps do not have the budget to hire human contractors would benefit from using AI tools.
Liu also pointed out that AI will relieve advertisers from time-consuming tasks such as generating ad copy. However, she stressed that it was important for marketers to not become complacent: “As a search marketers, I now need…
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source: https://news.oneseocompany.com/2023/06/14/google-marketing-live-2023-reactions-from-the-experts-search-engine-land_2023061446113.html
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