Google Marketing Live 2023: Everything you need to know – Search Engine Land
The core component of this year’s Google Marketing Live (GML) event can be summed up with just two letters: AI.
There will soon be AI here, AI there and AI everywhere in your Google Ads account.
Following the trend of Google I/O, the majority of the announcements today featured some form of artificial intelligence.
Here’s a recap of everything you need to know from Google Marketing Live, with links to our full coverage of each major announcement.
Google Ads lets you create campaigns using conversational AI
You can now create Google Ads campaigns with Google AI-driven chat directly within the Google Ads interface.
This new asset creation feature allows Google AI to do some of the heavy lifts (or at least get you part way there) with AI, all via chat.
Advertisers, have no fear! You’ll be able to edit the assets generated by AI before going live.
Google Search Generative Experience integrates Search, Shopping ads
We learned of Google’s Search Generative Experience (SGE) just two weeks…
The post Google Marketing Live 2023: Everything you need to know – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/05/23/google-marketing-live-2023-everything-you-need-to-know-search-engine-land_2023052345170.html
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