Google Marketing Live 2022: Everything you need to know – Search Engine Land
Google’s annual Marketing Live event is just about to kick off – and Google is unveiling a slew of updates to its ad products. Announcements from this year’s event are heavy on automation, Performance Max and YouTube Shorts, as expected.
Here’s everything marketers and advertisers need to know from Google Marketing Live 2022.
Performance Max upgrades. Google is helping more advertisers try their most automated campaign type, Performance Max. These enhancements include:
- In-store goals
- Burst campaigns for seasonal foot traffic
- ‘Experiment tools’ to help test potential lift
- More insights
- Support for Search 360 and the Google Ads app
- Optimization score recommendations
YouTube Shorts ads. Those advertisers currently running video action campaigns and app campaigns will have ads automatically scale to fit Google’s TikTok competitor, YouTube shorts.
Shorts are limited to one minute in length and advertisers may want to…
Read Full Story: https://searchengineland.com/google-marketing-live-2022-recap-385367
The post Google Marketing Live 2022: Everything you need to know – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2022/05/24/google-marketing-live-2022-everything-you-need-to-know-search-engine-land_2022052420503.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.