Google Maps Gets An Upgrade To Combat Fake Reviews – Search Engine Journal
Google has updated its AI systems for Maps and Business Profiles, which now use Gemini to identify risky profile edits and fake reviews.
Gemini Finds Suspicious Profile Edits
Google is employing Gemini to spot fake changes to Business Profiles.
It can distinguish between a regular update, like a slight name change, and a sudden, suspicious shift, such as changing a business category from a “cafe” to a “plumber.”
In its announcement, Google said:
“We trained a new model with the help of Gemini that identifies potentially suspicious profile edits. A business that changes its name from ‘Zoe’s Coffee House’ to ‘Zoe’s Cafe’ isn’t suspicious—but a business that suddenly changes its category from ‘cafe’ to ‘plumber’ is.”
Google says this new system has blocked thousands of risky edits this year.
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source: https://news.oneseocompany.com/2025/04/07/google-maps-gets-an-upgrade-to-combat-fake-reviews-search-engine-journal_2025040760648.html
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