Google Makes Changes to Search Features to Appease EU Regulators – TechRepublic
Google has announced several changes to its Search features to comply with the E.U.’s Digital Markets Act. These changes are intended to level the playing field between the tech giant and third-party comparison sites.
The Alphabet-owned company will introduce search result layouts that give equal prominence to results from comparison sites and direct supplier websites, such as airlines, hotels, or retailers. They will also be able to display more detailed information on the results pages, such as prices and images.
Google is also creating specialised ad units designed for comparison platforms, enabling them to feature more prominently in search results.
Additionally, Google is running a test to understand the impact of simplifying the format of all search results to just a simple blue hyperlink. Since Nov. 25, it has been removing the search result features on hotel, holiday rental, and comparison websites for users located in Germany, Belgium, and Estonia.
These include the map…
The post Google Makes Changes to Search Features to Appease EU Regulators – TechRepublic first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/11/27/google-makes-changes-to-search-features-to-appease-eu-regulators-techrepublic_2024112759271.html
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