Google made a change that is disrupting SEO tools, rank tracking – Search Engine Land
Google apparently made a significant change to its system in the last 48 hours that is impacting multiple SEO tools. The change appears to have blocked many scrapers and APIs.
Data lags are being reported by users of SEO tools including Semrush (disclosure: Search Engine Land is owned by Semrush), SimilarWeb, Rank Ranger, SE Ranking, ZipTie.dev, AlsoAsked and possibly others.
What happened. Shay Harel, senior director of SimilarWeb, a web analytics and market intelligence platform, shared a statement detailing what happened with Barry Schwartz:
On the night of January 15th, Google implemented significant changes to how its systems handle automated interactions. These updates temporarily disrupted rank tracking and SERP data solutions across the industry, including ours, as many existing configurations were rendered non-functional.
The changes introduced new requirements for interaction protocols, invalidating previously reliable methods and causing widespread service interruptions….
The post Google made a change that is disrupting SEO tools, rank tracking – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/01/17/google-made-a-change-that-is-disrupting-seo-tools-rank-tracking-search-engine-land_2025011759886.html
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