Google local search ranking algorithm strengthens “openness” signal – Search Engine Land
Google’s local search ranking algorithm has recently been updated to strengthen its “openness” signal for non-navigational queries. Danny Sullivan, Google’s Search Liaison, said, “we’ve long used “openness” as part of our local ranking systems, and it recently became a stronger signal for non-navigational queries.”
What changed. Earlier this month a report showed Google ranked open businesses more often in its local search rankings higher than businesses that are closed. “As of November 2023, Google appears to be looking at whether a business is currently open as a ranking factor for local pack rankings,” Joy Hawkins wrote in her report.
Google confirmed. A couple weeks later, Danny Sullivan from Google confirmed this saying, “we’ve long used “openness” as part of our local ranking systems, and it recently became a stronger signal for non-navigational queries.”
Navigational queries. Non-navigational queries are queries where you search for types of services versus specific brands….
The post Google local search ranking algorithm strengthens “openness” signal – Search Engine Land first appeared on news.oneseocompany.com.
source: https://news.oneseocompany.com/2023/12/16/google-local-search-ranking-algorithm-strengthens-openness-signal-search-engine-land_2023121653646.html
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