Google: Links No Longer A Top Three Ranking Signal – Search Engine Roundtable
Google has been downplaying the importance of links in its ranking algorithm for the past couple of years now. But last Thursday, at PubCon, Gary Illyes from the Google Search team said he wouldn’t even put links into the top three ranking signals Google Search uses.
Gary was quoted saying this in several posts on X during his Q&A session at PubCon.
Here are those tweets:
One big takeaway from my AMA with @methode is that links are no longer in the top 3 for ranking factors. #pubcon
— Jennifer Slegg (@jenstar) September 21, 2023
Are links still one of the most important ranking factors?
I think they are important but I think people overestimate their importance.
I don’t agree that it’s the top 3 and it hasn’t been for some time.
The top ranking factor is content. @methode #pubcon
— Patrick Stox (@patrickstox) September 21, 2023
Without content you wil not rank, top 1 ranking signal. #pubcon
Links not even in top 3 as a ranking factor
You can rank within links. …
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source: https://news.oneseocompany.com/2023/09/24/google-links-no-longer-a-top-three-ranking-signal-search-engine-roundtable_2023092450526.html
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