Google likely to face anti-trust lawsuit in weeks. Allegations against the firm in 3 points | Mint – Mint

The U.S. Department of Justice is likely to file an antitrust lawsuit against Google in weeks over its monopoly in the online advertising market, a Bloomberg News report cited.

The division has been investigating Google’s practices in the ad-tech market since 2019 and in 2020 sued the company over its search operations. However, the inquiry into the advertising market has accelerated in recent months.

Meanwhile, last week, Google reportedly offered concessions to avoid a potential U.S. antitrust lawsuit including a proposal to spin off parts of its business that auctions and places ads on websites and apps into a separate company under Alphabet, as per a report by Wall Street Journal.

When enquired about the same, a Google spokesperson told Reuters that it was engaging with regulators to address their concerns, adding that it has no plans to sell or exit the ad-tech business.

What are the accusations against Google?

• The search manipulation case: In this particular case, the DOJ…

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source: https://news.oneseocompany.com/2022/07/17/google-likely-to-face-anti-trust-lawsuit-in-weeks-allegations-against-the-firm-in-3-points-mint-mint_2022071723736.html

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