Google lets advertisers opt out of Search Partner Network amid Adalytics claims – MarTech
Google is providing advertisers with the option to opt out of the Search Partner Network (SPN).
This decision comes in the wake of an Adalytics report claiming that Google search ads were appearing on inappropriate non-Google websites through the SPN, creating potential risks for brand safety. The flagged websites referenced in the research contain pornographic, sanctioned, and pirated content.
Although Google refuted the claims, it has since acknowledged the need for improvements and customer satisfaction, leading to the introduction of the ability to exclude the SPN from all campaign types.
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The post Google lets advertisers opt out of Search Partner Network amid Adalytics claims – MarTech first appeared on news.oneseocompany.com.
source: https://news.oneseocompany.com/2023/12/06/google-lets-advertisers-opt-out-of-search-partner-network-amid-adalytics-claims-martech_2023120653396.html
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