Google launches new way for publishers to use first-party data to enhance targeted advertising – Search Engine Land

Searcher and user privacy is the topic of the year when it comes to digital advertising. Many search marketers and publishers are wondering how initiatives like FLoC and FLEDGE (if they ever make it to market) will affect their daily practices. The initiatives have spurred on a renewed interest in how advertisers and publishers ask for, collect, and use first-party data.

Google announces new way for publishers to use first-party data. In an announcement today, Google said it is offering a new way for publishers to share Publisher-provided identifiers (PPIDs) with Google’s programmatic demand to better customize ads, targeting, and advertising experiences. “By helping publishers expand the use of their first-party identifiers to more transaction types, like the Open Auction, our partners will be able to show ads that are more relevant to their audiences, which will increase the value of their programmatic inventory,” said Steve Swan, Product Manager, Google Ad Manager.

How do PPIDs…

Read Full Story: https://searchengineland.com/google-launches-new-way-for-publishers-to-use-first-party-data-to-enhance-targeted-advertising-375757

The post Google launches new way for publishers to use first-party data to enhance targeted advertising – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2021/11/03/google-launches-new-way-for-publishers-to-use-first-party-data-to-enhance-targeted-advertising-search-engine-land_202111038137.html

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