Google launches new topic authority system to better surface news … – Search Engine Land
Google has launched a new search system named “topic authority” to help surface relevant, expert, and knowledgeable content in Google Search and Google News. Google said this “helps determine which expert sources are helpful to someone’s newsy query in certain specialized topic areas, such as health, politics, or finance.”
How it works. Google explained that the topic authority system looks at a number of signals to understand the expertise of a publication in a specific area of interest. These include but are not limited to:
- Notability of a source for its topic or location: Google now understands if a specific publication is “especially relevant to topics or locations.” For example, this site should be very relevant for topics on search marketing.
- Influential and original reporting: Google can understand how original the reporting is from a publication by looking at links, citations and other areas.
- Reputation of the source: Google can also look at the history of high-quality…
The post Google launches new topic authority system to better surface news … – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/05/23/google-launches-new-topic-authority-system-to-better-surface-news-search-engine-land_2023052345152.html
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