Google launches new core update two weeks before Black Friday: SEO uncertainty at a key time – Marketing 4 eCommerce
Google has announced the launch of a new core update. With this core algorithm update, Google is repeating last year’s bold move when it initiated a similar process on November 3, right before the peak sales season. This time, the company has indicated that the November core update will take two weeks to complete, bringing us close to the eve of Black Friday, which will be held on November 29.
In a LinkedIn post, Google commented only that “this update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that appears to be created solely to perform well in search.”
A new core update in a controversial year
If you follow us regularly, you will know that Google launches this type of update several times a year. In 2024, we’ve already seen two of these updates: one in March and another in August.
The March update was more extensive than usual and included algorithm changes aimed at…
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source: https://news.oneseocompany.com/2024/11/13/google-launches-new-core-update-two-weeks-before-black-friday-seo-uncertainty-at-a-key-time-marketing-4-ecommerce_2024111359032.html
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