Google lauds HT Digital Streams’ customer data platform implementation – Hindustan Times

Search engine giant Google has hailed Hindustan Times Digital Streams’ Customer Data Platform implementation. It has published a case study on its News Initiative blog as a recognition of HTDS efforts.

HT Digital Streams includes more than 15 digital assets including LiveMint.com, Hindustan Times, Live Hindustan, job search website Shine and VCCircle. The company earns significant revenue through digital advertising on these platforms.

“To deliver an enhanced user experience using self-reliant mechanisms, HT wanted to learn more about audience persona and content affinity. So their digital business team embarked on a journey with the Google News Initiative (GNI) to create first-party data through a Customer Data Platform,” the blog reads.

“We’ve successfully built our first-party data platform, helping us deliver tangible value to our advertisers while ensuring a personalised experience for our visitors. The CDP also provides key strategic input across product, content and,…

Read Full Story: https://www.hindustantimes.com/technology/google-lauds-ht-digital-streams-customer-data-platform-implementation-101661755393041.html

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source: https://news.oneseocompany.com/2022/08/30/google-lauds-ht-digital-streams-customer-data-platform-implementation-hindustan-times_2022083028711.html

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