Google Keyword Search: Understanding the Basics and Benefits … – NNN NEWS NIGERIA

In today’s digital world, businesses need to stay ahead of their competition by ensuring they are visible online. One of the most effective ways to do this is by optimizing their website and content for search engines. To achieve this, it’s essential to understand the basics of Google keyword search, its benefits, and how it works.

What is Google Keyword Search?

Google keyword search is the process of identifying keywords and phrases that people use when looking for products, services, or information on the web. It involves finding out which search terms your target audience uses when searching on Google or other search engines to help you create content that matches their interests and needs.

The primary tool for keyword research is Google Keyword Planner, a free tool developed by Google that helps you identify keywords to target on your website or blog. This tool allows you to discover the search volume for particular phrases, the level of competition for keywords, and how much…

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