Google: It’s Tempting To Optimize For Tool Metrics; There’s No SEO Shortcuts – Search Engine Roundtable
Google’s John Mueller said he understands why some in our industry look to optimize for metrics within various SEO tool platforms, but he said there are not shortcuts in SEO and optimizing for those metrics won’t directly lead to Google search ranking or SEO gains.
This came up in a Reddit thread from late last week (still in catch up mode from being offline a lot this month) where John responded to Moz’s DA score, a topic we covered here numerous times.
John wrote in that thread a clarification on Moz’s DA, how Google is not impacted by it, the temptation to optimize for SEO tools, a theory on why SEO is interesting to many, thinking longer term and what it means to be unique.
Here are quotes from John’s statements on this topic:
(1) Just to be absolutely clear: no disallow file will affect your DA (or any SEO-tool metrics) at all, because Moz (etc) does not have access to your disavow file. (and regarding the rest of the post, I think I’ve mentioned my thoughts a few times :-))
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The post Google: It’s Tempting To Optimize For Tool Metrics; There’s No SEO Shortcuts – Search Engine Roundtable first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/10/23/google-its-tempting-to-optimize-for-tool-metrics-theres-no-seo-shortcuts-search-engine-roundtable_2024102358684.html
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