Google issues refunds amid accusations of mis-selling ads – Search Engine Land
Google has reportedly issued refunds to marketers amid claims it has been selling low-quality ads.
A representative from the search engine confirmed the payments but insisted it was common practice.
The payouts come after Google was accused of violating its own advertising standards approximately 80% of the time, according to an Adalytics study.
Why we care. Advertisers paying premium prices for a service Google has allegedly been failing to deliver will want their ad dollars back. This cash can then be reinvested to improve campaign performance elsewhere.
What has Google said? A spokesperson for Google told Ad Age:
- “As part of ongoing relationship building, we sometimes issue credits to advertisers, this is not uncommon.”
- “As we’ve stated repeatedly, Adalytics used a flawed methodology to make wildly inaccurate claims about Google Video Partners.”
What did the Adalytics study find? The report accused Google of misleading advertisers by:
- Playing premium ads without the promised…
The post Google issues refunds amid accusations of mis-selling ads – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/08/14/google-issues-refunds-amid-accusations-of-mis-selling-ads-search-engine-land_2023081448923.html
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