Google is Testing a New Search Advertising Tool – Adweek
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Google has been pitching advertisers on a new AI-powered search tool, called Search Bidding Exploration, which aims to find new pockets of valuable traffic. It does this by identifying lower-traffic queries within search that actually drive conversions, according to documents seen by ADWEEK.
Low-traffic queries are when someone types in a less popular search query. Brands still want to show up here because they can find new audiences on these searches.
The product was pitched in the third quarter of this year, according to the documents, and has not been publicly announced.
A Google spokesperson declined to comment.
Search remains Google’s biggest cash cow, making up 75% of revenue last quarter. But it’s also facing pressure: Recent antitrust rulings could lead to structural or behavioral changes to…
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