Google is reportedly shifting its focus to hardware at Assistant’s expense – Yahoo News

Google’s flurry of hardware launches may be part of a larger defensive strategy. Sources speaking to The Information claim CEO Sundar Pichai sees hardware as the best way to be “protected” against the pitfalls of a changing mobile market. According to Google Assistant VP Sissie Hsiao, Pichai is concerned Apple is taking share from Android partners like Samsung, and that antitrust regulators might nix Google’s long-standing deal to make its search engine the default on iPhones.

This may be coming at the expense of support for non-Google products. While Android support apparently remains intact, the company is said to be investing less in Assistant for cars and third-party hardware in general. Hsiao and other execs have reportedly explored moving employees away from Assistant and Google TV.

Google declined to comment, The Information said. However, the company may have reason to take risks with its hardware business. While Android isn’t about to lose its dominance, any continued…

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