Google Is Removing 4 Attribution Models For Advertisers – Search Engine Journal
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Just announced: Google is updating its measurement models starting May 2023.
In the April 6 announcement, Google stated that four attribution models would disappear in both Google Ads and Google Analytics.
- First click
- Linear
- Time decay
- Position-based
The Decision Behind The Change
Dedicated Google Ads liaison Ginny Marvin provided a series of tweets to explain the sudden attribution offering change further.
Today we announced we’ll be deprecating non-last-click rules-based attribution models, which includes first-click, linear, positioned based & time decay, in Google Ads & GA4.
Data-driven attribution (DDA) is recommended & last-click will remain available.
More on why & timing:
— AdsLiaison (@adsliaison) April 6, 2023
Why:
Use of rules-based attribution models has dropped significantly with the introduction of DDA 3…
The post Google Is Removing 4 Attribution Models For Advertisers – Search Engine Journal first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/04/10/google-is-removing-4-attribution-models-for-advertisers-search-engine-journal_2023041043279.html
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