Google is exploring ads in new AI Mode – Search Engine Land
Google confirmed to Adweek it will “explore bringing ads” to its new AI Mode search experience. The company will use lessons from ads already running in AI Overviews to inform its approach.
Ad buyers warn that user behavior in AI Mode’s conversational interface could reduce ad effectiveness.
Big picture. Google is looking to monetize its newest AI search experience, telling AdWeek it plans to “explore bringing ads” into AI Mode — the conversational search feature launched in beta this week. It executes multiple searches simultaneously to answer complex queries.
While ads aren’t yet appearing in AI Mode, Google’s approach will be informed by what it learns from ads already running in AI Overviews, the simpler AI-generated answers that sometimes appear at the top of search results.
How ads work in AI Overviews. According to Google, Ads within AI Overviews typically:
- Appear beneath AI-generated responses under a “Sponsored” heading.
- Draw from existing Search and Shopping campaigns.
- …
The post Google is exploring ads in new AI Mode – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/03/10/google-is-exploring-ads-in-new-ai-mode-search-engine-land_2025031060383.html
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