Google is evaluating additional PMax brand safety controls – Search Engine Land
Google is actively looking into improving brand safety controls for Performance Max (PMax) following a damning report by Adalytics.
The research, which was published last month, accused the search engine of serving ads on inappropriate non-Google websites through the Search Partner Network (SPN). Google denied the accusations but began giving advertisers the choice to opt out of the SNP a week later.
However, with this temporary measure set to end on March 1, 2024, Google Ads liaison officer Ginny Marvin has now confirmed that new safety controls are being considered.
Why we care. With Google removing the ability to opt out of the SPN, advertisers will want reassurance that their ads wont appear alongside inappropriate content that will unlikely reach their target audience and could damage their brand’s reputation.
What Google is saying. When Marvin was asked about PMax brand safety during a PPC Chat Q&A, she said:
- “As you probably saw, there’s a temporary option to request to…
The post Google is evaluating additional PMax brand safety controls – Search Engine Land first appeared on news.oneseocompany.com.
source: https://news.oneseocompany.com/2023/12/19/google-is-evaluating-additional-pmax-brand-safety-controls-search-engine-land_2023121953704.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.