Google investigated by UK watchdog over impact of search advertising dominance – Marketing Week
Google is being investigated by the Competition and Markets Authority (CMA) over the impact of its search and search advertising services on advertisers, consumers, news publishers and rival search engines.
Over 90% of all general search queries are made on the platform, and more than 200,000 UK advertisers use Google’s search advertising services.
As part of the investigation, the CMA will assess whether Google leverages its position as the leading search engine to prevent innovation and create barriers that ward off competitors from entering the market. In particular, it will examine whether Google is able to shape the development of new AI services and interfaces, including ‘answer engines’, in ways that limit the competitive constraint they impose on Google search.
It will also assess whether the tech giant prioritises its own services, such as specialised search tools for shopping and travel and whether it engages in “potential exploitative conduct” by collecting and using…
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source: https://news.oneseocompany.com/2025/01/14/google-investigated-by-uk-watchdog-over-impact-of-search-advertising-dominance-marketing-week_2025011459833.html
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