Google introduces ‘Source’ column in Performance Max search terms insights – Search Engine Land
Google rolled out an update to Performance Max campaigns, introducing a new “Source” column in the Search Terms Insights. This enhancement aims to provide advertisers with greater transparency about why their ads are triggered for specific search categories.
What’s new:
- The “Source” column explains Google’s reasoning for triggering ads for a particular search category, offering insights into ad performance and targeting logic.
- Advertisers can use this data to better understand how search categories align with their campaign goals and audience targeting strategies.
How to access it. Check if the new column is available in your account by navigating:
- Campaign > Insights and Reports > Insights > Search Terms Insights > Search Category
Why we care. The new “Source” column helps you understand the logic behind Google’s ad-serving decisions, enabling better optimization of campaign targeting and budget allocation.
First seen. This update was first brought to our attention…
The post Google introduces ‘Source’ column in Performance Max search terms insights – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/01/20/google-introduces-source-column-in-performance-max-search-terms-insights-search-engine-land_2025012059899.html
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