Google Hotel Ads Testing New Local Three-Pack Entry Point – koddi – Hotel News Resource

Excerpt from koddi

When users search on Google for hotels at a destination, they are typically greeted with a result page that has a mixture of paid search results, organic search links, and the local three-pack that includes three hotels for the destination that they searched for. This local three-pack is the entry point for a large percentage of the volume that is driven through Google Hotels Ads.

The local three-pack has existed with minimal updates for years. But now, that user experience and interface appears to be under a test from Google – with a handful of Koddi’s premier analysts participating to deliver only the best, fastest new insights for our clients.

While the search engine result page (SERP) has not changed in a meaningful way, the next click out is bringing some users to a new UI that has clearly different priorities than the historic set up.

This new entry point paves the way for higher intent users, greater selectivity among users, higher click-through rates and…

Read Full Story: https://news.google.com/rss/articles/CBMiNGh0dHBzOi8vd3d3LmhvdGVsbmV3c3Jlc291cmNlLmNvbS9hcnRpY2xlMTI0OTk0Lmh0bWzSAQA?oc=5

The post Google Hotel Ads Testing New Local Three-Pack Entry Point – koddi – Hotel News Resource first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/02/20/google-hotel-ads-testing-new-local-three-pack-entry-point-koddi-hotel-news-resource_2023022040906.html

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