Google Hints Lowering SEO Value Of Country Code Top-Level Domains – Search Engine Journal
Google suggests ccTLDs could lose SEO value in years’ time due to creative branding use, urging focus on content and hreflang for international targeting.
- Google may reduce the SEO boost for ccTLDs.
- Creative use of ccTLDs for branding makes them less reliable for geographic targeting.
- Focus on content and proper hreflang implementation for international SEO.
In a recent episode of Google’s Search Off The Record podcast, the company’s Search Relations team hinted at potential changes in how country-code top-level domains (ccTLDs) are valued for SEO.
This revelation came during a discussion on internationalization and hreflang implementation.
The Fading Importance Of ccTLDs
Gary Illyes, a senior member of Google’s Search Relations team, suggested that the localization boost traditionally associated with ccTLDs may soon be over.
Illyes stated:
“I think eventually, like in years’ time, that [ccTLD benefit] will also fade away.”
He…
The post Google Hints Lowering SEO Value Of Country Code Top-Level Domains – Search Engine Journal first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/07/29/google-hints-lowering-seo-value-of-country-code-top-level-domains-search-engine-journal_2024072957710.html
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