July 29  SEONews

Google Hints Lowering SEO Value Of Country Code Top-Level Domains – Search Engine Journal

Google suggests ccTLDs could lose SEO value in years’ time due to creative branding use, urging focus on content and hreflang for international targeting.

  • Google may reduce the SEO boost for ccTLDs.
  • Creative use of ccTLDs for branding makes them less reliable for geographic targeting.
  • Focus on content and proper hreflang implementation for international SEO.

In a recent episode of Google’s Search Off The Record podcast, the company’s Search Relations team hinted at potential changes in how country-code top-level domains (ccTLDs) are valued for SEO.

This revelation came during a discussion on internationalization and hreflang implementation.

The Fading Importance Of ccTLDs

Gary Illyes, a senior member of Google’s Search Relations team, suggested that the localization boost traditionally associated with ccTLDs may soon be over.

Illyes stated:

“I think eventually, like in years’ time, that [ccTLD benefit] will also fade away.”

He…

Read Full Story: https://news.google.com/rss/articles/CBMibWh0dHBzOi8vd3d3LnNlYXJjaGVuZ2luZWpvdXJuYWwuY29tL2dvb2dsZS1oaW50cy1sb3dlcmluZy1zZW8tdmFsdWUtb2YtY291bnRyeS1jb2RlLXRvcC1sZXZlbC1kb21haW5zLzUyMzE4My_SAQA?oc=5

The post Google Hints Lowering SEO Value Of Country Code Top-Level Domains – Search Engine Journal first appeared on One SEO Company News.



source: https://news.oneseocompany.com/2024/07/29/google-hints-lowering-seo-value-of-country-code-top-level-domains-search-engine-journal_2024072957710.html

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