Google Helpful Content System Uses Machine Learning To Understand If Content Is Helpful – Search Engine Roundtable
This is just a reminder that Google uses machine learning to understand if content is helpful or not within the Google helpful content system. This is not new, we’ve known this for over a year, but it seems many of us keep forgetting.
Google told me back when it was about to release the helpful content system that it aggregates a variety of signals about the page and site to determine the ranking of a page. Google would not say if links are part of those signals or not, but it does not seem so.
Google uses machine learning to identify such content – content designed to rank well in search and not be helpful to users. Google told me they validated these algorithms with quality raters and that using this system improves its search quality, just as Google validates any type of ranking improvement prior to launch, Google told me.
Danny Sullivan, the Google Search Liaison, repeated this Friday night on X, saying, “That brings things back to the helpful content system that yes, using…
The post Google Helpful Content System Uses Machine Learning To Understand If Content Is Helpful – Search Engine Roundtable first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/10/30/google-helpful-content-system-uses-machine-learning-to-understand-if-content-is-helpful-search-engine-roundtable_2023103051962.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.