February 20 SEONews
Google gives Responsive Search Ads more flexibility – Search Engine Land
Google is enhancing Search ads with AI-powered changes that aim to increase asset flexibility, improve performance, and deliver more relevant ad experiences.
Driving the news. Here’s what’s changing:
- Greater flexibility in RSAs:
- Google’s AI now assembles and serves headlines, descriptions, and assets dynamically to improve performance.
- In some cases, Google may omit certain content, like descriptions, if doing so leads to better engagement.
- New ways to use existing assets:
- Headlines that weren’t used in RSAs can now appear as sitelinks if they’re predicted to boost performance.
- Up to two RSA headlines may serve in the space previously reserved for sitelinks, linking to the final URL.
- This allows advertisers to maximize the impact of their creative assets while improving user experience.
Why we care. Google’s AI is now optimizing responsive search ads (RSAs) by finding the best combination of assets to maximize engagement and conversions. Leveraging unused headlines as…
The post Google gives Responsive Search Ads more flexibility – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/02/20/google-gives-responsive-search-ads-more-flexibility-search-engine-land_2025022060196.html
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