Google faces pivotal changes in search – KillerStartups
Google, the tech giant synonymous with search, is facing significant challenges that could fundamentally change the search engine marketing landscape. The company’s dominance, built over the past 25 years, is now being threatened by emerging technologies, changing user behaviors, and increasing regulatory scrutiny. When Larry Page and his colleagues at Stanford created Google in 1998, their advanced algorithms set them apart from competitors.
The introduction of pay-per-click advertising in 2000 further solidified Google’s position as a leader in search advertising. Over the past decade, Google’s search revenue and Alphabet’s enterprise value have surged fivefold, largely due to eliminating competition and increasing ad rates. However, the tides are turning.
Despite Google’s dominance, 60% of consumer searches now start on the open web, not search engines. Younger users are increasingly turning to social media platforms like TikTok and Instagram for information search, bypassing…
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source: https://news.oneseocompany.com/2024/12/02/google-faces-pivotal-changes-in-search-killerstartups_2024120259310.html
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