Google faces EU charges over search bias – Search Engine Land
The European Commission is preparing to charge Google with violating the Digital Markets Act (DMA) after the tech giant’s proposed changes to search results failed to satisfy regulators and rivals, according to sources familiar with the matter.
The big picture. The EU has been investigating Google since March 2023 over concerns that it favors its own services — like Google Shopping, Flights, and Hotels — over competitors in search results.
- Google’s recent tweaks to search results were meant to address regulator and industry concerns, but critics argue the changes don’t go far enough.
- The company has warned that further modifications could remove useful features for users.
Between the lines. EU regulators are particularly frustrated by Google’s threat to revert search results to basic blue links if stricter demands are imposed.
- The DMA prohibits self-preferencing by tech giants and carries penalties of up to 10% of global annual revenue.
Why we care. The charges mark a major…
The post Google faces EU charges over search bias – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/02/21/google-faces-eu-charges-over-search-bias-search-engine-land_2025022160206.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.