Google faces £22billion ‘ad tech’ lawsuit from publishers in Europe – Daily Mail

A huge ‘ad tech’ class action legal case has been brought against Google over its technology powering online adverts which consumers view on news media.

Lawyers seeking up to 22billion in damages for publishers across Europe claim the US tech firm deprived the media of revenue through its ‘anti-competitive conduct’.

The California-based company is alleged to have favoured its own services in online advertising, making it more difficult for rival advertising services to compete.

This relates to complex algorithmic auctions that power Google’s online display advertising business, which are claimed to have seen it favour its own ad exchange.

The French Competition Authority fined Google 190million in June last year over its ad tech practices after it was found to have abused its dominant position.

Now, a claim is being brought in the UK Competition Appeal Tribunal which lawyers said will focus on recovering lost revenue from the sale of advertising space.

The action in Britain is being…

Read Full Story: https://www.dailymail.co.uk/news/article-11205555/Google-faces-22billion-ad-tech-lawsuit-publishers-Europe.html

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source: https://news.oneseocompany.com/2022/09/13/google-faces-22billion-ad-tech-lawsuit-from-publishers-in-europe-daily-mail_2022091330061.html

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