Google expands Message asset to Performance Max – Search Engine Land
Google is adding more engagement options to Performance Max campaigns, adding Message assets alongside those already available in Search campaigns.
What’s new:
- The Message assets functionality, previously exclusive to Search ads, was spotted by digital marketer Emirhan Bayutmuş and is now available in Performance Max campaigns.
- This feature allows users to initiate conversations with businesses directly from ads, enhancing engagement.
- Google has updated their message asset help document to reflect this update.
Why we care. The expansion gives advertisers another way to connect with potential customers directly through chat-based interactions, potentially improving conversion rates.
What to watch. Expect further integration of conversational ad formats as Google continues to refine its AI-driven ad experiences.
The post Google expands Message asset to Performance Max – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/03/11/google-expands-message-asset-to-performance-max-search-engine-land_2025031160394.html
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