Google expands generative AI virtual try-on to new product category – Chain Store Age
Google’s generative AI-based virtual try-on experience is moving beyond men’s and women’s tops.
The tech giant, which began integrating new generative AI functionality into its search engine in May 2023 and started virtually showing shoppers tops on a selection of real models in June 2023, is now offering a virtual try-on tool for women’s dresses.
“Shopping online to update your seasonal wardrobe can be fun — and challenging,” Lilian Rincon, VP, product management and Ira Kemelmacher-Shlizerman, senior staff research scientist, shopping, Google said in a corporate blog post. “It’s hard to tell how a new style will look on you, and buying something that doesn’t work can send you through the returns process, which is burdensome for both shoppers and retailers.”
Google’s generative AI model can take one clothing image and accurately reflect how it would drape, fold, cling, stretch and form wrinkles and shadows on a diverse set of real models in various poses. The company selected…
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source: https://news.oneseocompany.com/2024/09/05/google-expands-generative-ai-virtual-try-on-to-new-product-category-chain-store-age_2024090558255.html
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