Google E-E-A-T: Should We Should Search For Other Articles With High Backlink Profiles? – Search Engine Journal
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Today’s Ask An SEO question comes from Fadi, who asks:
When Google says human first, does that mean we should search for other articles with high backlink profiles rather than keyword research when trying to find a topic to discuss?
Google has told us we must provide content that exudes experience, expertise, authority, and trust – commonly referred to as E-E-A-T – if we want to rank well.
But how do you know if your content has E-E-A-T?
How do you even know what to write about?
Let’s dive in and answer these questions.
What Is E-E-A-T?
So, let’s talk about E-E-A-T – how can we make our content exude experience, expertise, authority, and trust?
These are the four things Google cares about regarding the content on your page and how it affects rankings.
Google wants to ensure that the sites it shows in its…
The post Google E-E-A-T: Should We Should Search For Other Articles With High Backlink Profiles? – Search Engine Journal first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/06/20/google-e-e-a-t-should-we-should-search-for-other-articles-with-high-backlink-profiles-search-engine-journal_2023062046343.html
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