Google E-E-A-T: How To Demonstrate First-Hand Experience – Search Engine Journal
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Demonstrating first-hand experience is more important than ever for Google Search rankings. Updates to the search quality rater guidelines list the criteria Google looks for.
Google is upgrading the concept of E-A-T with an additional ‘E’ for expertise.
The new E-E-A-T acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
Google’s search quality rater guidelines have been updated accordingly, with insight into how the company instructs quality raters to evaluate a content creator’s expertise.
Google’s updated search quality rater guidelines say this about experience:
“Consider the extent to which the content creator has the necessary first-hand or life experience for the topic. Many types of pages are trustworthy and achieve their purpose well when…
The post Google E-E-A-T: How To Demonstrate First-Hand Experience – Search Engine Journal first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2022/12/15/google-e-e-a-t-how-to-demonstrate-first-hand-experience-search-engine-journal_2022121537664.html
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