Google drops AI while browsing feature – Search Engine Land
Google has dropped its AI while browsing feature, formerly known as SGE while browsing. Google didn’t say why it removed the feature but posted a note in its help documentation that the feature is no longer.
What is AI while browsing. Google originally wrote:
“SGE while browsing was specifically designed to help people more deeply engage with long-form content from publishers and creators, and make it easier to find what you’re looking for while browsing the web. On some web pages you visit, you can tap to see an AI-generated list of the key points an article covers, with links that will take you straight to what you’re looking for directly on the page. We’ll also help you dig deeper with “Explore on page,” where you can see questions the article answers and jump to the relevant section to learn more.”
It is gone. Google noted here, saying:
“The AI while browsing feature is no longer available”
The paywall structured data documentation removed a line about this feature which…
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source: https://news.oneseocompany.com/2025/03/27/google-drops-ai-while-browsing-feature-search-engine-land_2025032760557.html
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