Google doubles up on E with updated search quality raters guidelines (E-E-A-T) – Search Engine Land
Google has updated its search quality raters guidelines for the second time in 2022, only four and a half months since its last update in July 2022. This revised document has some substantial changes to E-A-T, by adding an extra E to E-A-T for “experience.” The document is now about nine-pages longer, adding up to 176 pages up from 167 pages in the previous version.
Double-E-A-T. Yes, Google has added a letter to E-A-T, adding an extra E and going with E-E-A-T. This now stands for experience, expertise, authoritativeness, and trustworthiness.
Experience. What does the new E for experience add? Google said it adds another level of, a new dimension of quality to assess its search results. What is Google looking for with experience? Google said when you write the content, does that “content also demonstrate that it was produced with some degree of experience, such as with actual use of a product, having actually visited a place or communicating what a person experienced?”
Google…
The post Google doubles up on E with updated search quality raters guidelines (E-E-A-T) – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2022/12/15/google-doubles-up-on-e-with-updated-search-quality-raters-guidelines-e-e-a-t-search-engine-land_2022121537670.html
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