Google doesn’t care about AI content. Here’s Why.

This may seem like a bit of a shock to some, but I think there are three reasons why it makes perfect sense.

If you’ve ever been asked what you think of someone’s website, you’ll know how low most people’s bar is when it comes to content quality. They order a few dozen articles from Fiverr and expect you (and Google) to be impressed.

The impact of AI will lower the cost of this type of content. People no longer have to pay $5 a pop for cheap, low-quality content because they can write it for free with AI content tools.

Here’s an example of the type of content I’m talking about:

It’s readable and well put together, but the content itself is fluff. You can immediately tell that these are words for the sake of words and that the author has never touched this product. They certainly don’t have any unique insights or genuine opinions about it.

Given that you can create “similar quality” content with AI tools, you can assume that there will be a sudden and massive influx of low-quality content for Google to deal with.

Here are my two cents on this:

1. I don’t think it will be as bad as many people think – Your mom isn’t going to suddenly start a content site just because AI tools can now do the heavy lifting. These will mostly be people already in the industry using AI tools. So while there will definitely be more content created, I don’t think it will be a crazy amount more.
2. Even if I’m wrong, Google’s...