Google Devising Radical Search Changes to Beat Back A.I. Rivals – The New York Times

The tech giant is sprinting to protect its core business with a flurry of projects, including updates to its search engine and plans for an all-new one.

Nico Grant, based in San Francisco, writes about Google and the technology industry.

Google’s employees were shocked when they learned in March that the South Korean consumer electronics giant Samsung was considering replacing Google with Microsoft’s Bing as the default search engine on its devices.

For years, Bing had been a search engine also-ran. But it became a lot more interesting to industry insiders when it recently added new artificial intelligence technology.

Google’s reaction to the Samsung threat was “panic,” according to internal messages reviewed by The New York Times. An estimated $3 billion in annual revenue was at stake with the Samsung contract. An additional $20 billion is tied to a similar Apple contract that will be up for renewal this year.

A.I. competitors like the new Bing are quickly becoming the most serious…

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