Google Data Studio (Looker Studio) Tutorial

Google Data Studio (now called Looker Studio) can be confusing and overwhelming to navigate. But with a quality Google Data Studio tutorial, you’ll spend less time pulling reports and more time providing insights.

In this article, you’ll learn how to use Looker Studio to create and customize engaging dashboards with your data.

What Is Looker Studio (Formerly Known as Google Data Studio)?

In 2022, Google replaced its popular Google Data Studio brand with Looker Studio. It’s a free-to-use data visualization tool that lets you create performance reports easily.

It allows you to sync your data and turn information into visual dashboards that you can customize to make data-driven decisions.

Looker Studio takes the raw data from your website, marketing, ecommerce, or other analytics tools and makes sense of it.

With charts, graphs, and tables, you can tell the stories behind the numbers.

A line chart showing how website traffic increased over time, for example, communicates information more clearly than numbers in a spreadsheet.

Visualizing data also makes it easier to answer questions about business goals. For example:

• What are the top traffic sources to our website?
• What are our best-selling products?
• What are our top-ranking keywords?
• Which pages have the highest bounce rate?
• Does the website attract our target demographics?

With this information, teams can make data-driven decisions.

You can use Looker Studio to visualize data:

• Internally, to help stakeholders and...