Google collects most data points among top 5 global tech firms – Fortune India

Big tech companies tracking user data points aren’t new, and many a time, the user data is collected without their knowledge or consent. Amid this, it has been found that search engine giant Google collects the most data points on its users among the top five global tech companies, a study published recently shows.

Out of the five major digital firms — Google, Twitter, Apple, Amazon, and Meta (earlier Facebook) — Google harvests the most data on its users i.e. 39 private data points for each user, according to an analysis by StockApps.com.

Valued at around $1.8 trillion, Google and other major tech giants like Meta, Twitter, and others have been been in the dock over privacy concerns from various consumer and civil society groups. This has put huge pressure on the big techs to address privacy concerns, however, a lot needs to be done yet. In 2020, Google announced that it would not allow advertisers access to third-party cookies, which are used to track search history on Chrome…

Read Full Story: https://www.fortuneindia.com/macro/google-collects-most-data-points-among-top-5-global-tech-firms/109381

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source: https://news.oneseocompany.com/2022/08/22/google-collects-most-data-points-among-top-5-global-tech-firms-fortune-india_2022082227986.html

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