Google Cloud brings search smarts to retail customers – Reseller News

Google Cloud has released a new fully managed search tool, called Retail Search, which is aimed at retailers who are concerned about product discovery on their digital platforms.

The service is intended to solve a common retail challenge of losing customers when they don’t immediately find their desired product on an e-commerce platform.

This phenomenon, which Google calls search abandonment, could cost retailers around $300 billion each year, according to research conducted jointly by Google and The Harris Poll. That research also found that 94 per cent of consumers had abandoned a shopping session because they received irrelevant search results.

Bringing Google Search to Retail Search

The new service aims to bring Google’s expertise around search indexing, retrieval, and ranking to a retailer’s unique product catalog and user data.

“It’s a full-stack service which has all capabilities of what a search engine does, rather than individual components of just cranking or just…

Read Full Story: https://www.reseller.co.nz/article/696807/google-cloud-brings-search-smarts-retail-customers/

The post Google Cloud brings search smarts to retail customers – Reseller News first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/04/10/google-cloud-brings-search-smarts-to-retail-customers-reseller-news_2022041017741.html

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