Google Chrome persists with targeted ads that use browser history – Search Engine Land
Google has slowly been rolling out its Enhanced Ad Privacy functionality in Chrome.
This technology allows websites to serve ads based on your browser history – unless you manually turn it off.
Why we care. Some folks are worried that this tech might invade their privacy. More and more people are speaking up, saying they don’t like the idea of their online actions being watched for ads. Using this method could harm a brand’s image, so it might be a good idea to look into other options that won’t upset your potential target audience.
The roll-out. People started receiving popups about this new feature in July following the release of Chrome 115 – which supports Google’s Topics API (part of its Privacy Sandbox project). However, recently, an increasing number of people have reported seeing the popup because those who don’t like Chrome mining their browsing history for Google’s ads have been speaking out.
How it works. Instead of tracking your interests through cookies and the websites…
The post Google Chrome persists with targeted ads that use browser history – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/09/07/google-chrome-persists-with-targeted-ads-that-use-browser-history-search-engine-land_2023090749954.html
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