Google CEO Describes A 2025 Beyond A Search Box – Search Engine Journal
Google’s CEO says 2025 will be about making AI apps like Gemini the point of contact between users and search. What does it mean for SEO?
Google’s Sundar Pichai outlined the 2025 strategy, emphasizing consumer-focused AI, rapid development of agentic apps, a Chrome AI prototype called Project Mariner, and upgrades to Gemini and Project Astra, signaling a shift toward AI apps as the user interface for search.
Although Pichai did not say Google is de-emphasizing the Google Search box, he did emphasize that 2025 will increase the focus on AI apps as the main point of contact between users and how they interact with Google.
For example, Project Mariner is a Chrome AI extension that can do things like take a top ten restaurants list from TripAdvisor and drop it into Google Maps.
This focus on AI shows that Google is in transition toward an AI-based user experiences that represent a larger interpretation of what Search means, a search experience…
The post Google CEO Describes A 2025 Beyond A Search Box – Search Engine Journal first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/12/29/google-ceo-describes-a-2025-beyond-a-search-box-search-engine-journal_2024122959698.html
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