Google Causes Global SEO Tool Outages – Search Engine Journal
Google cracked own on web scrapers that harvest search results data, triggering global outages at many popular rank tracking tools like SEMRush that depend on providing fresh data from search results pages.
What happens if Google’s SERPs are completely blocked? A certain amount of data provided by tracking services have long been extrapolated by algorithms from a variety of data sources. It’s possible that one way around the current block is to extrapolate the data from other sources.
SERP Scraping Prohibited By Google
Google’s guidelines have long prohibited automated rank checking in the search results but apparently Google has also allowed many companies to scrape their search results and charge for accessing ranking data for the purposes of tracking keywords and rankings.
According to Google’s guidelines:
“Machine-generated traffic (also called automated traffic) refers to the practice of sending automated queries to Google. This includes scraping results for rank-checking…
The post Google Causes Global SEO Tool Outages – Search Engine Journal first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/01/17/google-causes-global-seo-tool-outages-search-engine-journal_2025011759880.html
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