Google car advert changes require ‘sticky’ web pages – AM

Car dealers need to make changes to their websites so customers don’t hit the back button too quickly.

The advice, from iVendi, comes ahead of the arrival of Google Vehicle Ads (GVAs).

Rob Severs, senior VP product and insight at the vehicle retail technology specialist, said that the structure of new customer journeys involving GVAs meant it was easy to click straight from a search engine to a specific car or van page but then click straight back out.

He explained: “We’ve seen data from the US, where GVAs have now been in effect for some months, showing that the visit for each customer to the dealer web site involves only 1.2-1.4 pages. That indicates many are looking at a vehicle and hitting the back button.

“The challenge for dealers is to find new ways of making those vehicle pages ‘sticky’ so that potential buyers stay on the web site, looking at other stock and importantly, options such as vehicle finance and value-added products.

“It could mean something of a redesign for…

Read Full Story: https://www.am-online.com/news/digital-marketing/2022/06/17/google-changes-require-sticky-pages

The post Google car advert changes require ‘sticky’ web pages – AM first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/06/17/google-car-advert-changes-require-sticky-web-pages-am_2022061721926.html

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.