Google Business Profile Optimization For The Financial Vertical – Search Engine Journal
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The financial vertical is a dynamic, challenging, and highly regulated space.
As such, for businesses in this vertical, optimizing local search presence and, specifically, Google Business Profile listings requires a greater level of sensitivity and specialization than industries like retail or restaurant.
The inherent challenges stem from a host of considerations, such as internal branding guidelines, accessibility considerations, regulatory measures, and governance considerations among lines of business within the financial organization, among others.
This means that local listings in this vertical are not “one size fits all” but rather vary based on function and fall into one of several listing types, including branches, loan officers, financial advisors, and ATMS (which may be inclusive of walk-up ATMs, drive-through…
The post Google Business Profile Optimization For The Financial Vertical – Search Engine Journal first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/01/31/google-business-profile-optimization-for-the-financial-vertical-search-engine-journal_2023013139927.html
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