Google blocks competition, says US government officials – Victoria Advocate
Google is “driving out” ad competitors, says top United States law official.
Merrick Garland, the US Attorney General alleges that the tech giant has too much power and has “weakened if not destroyed competition in the ad tech industry”.
The top federal legal man and eight other have launched a legal case against the search engine, who in return have accused the Department of Justice of “doubling down on a flawed argument”
They believe the case is trying to “pick winners and losers” in a competitive sector.
Ad revenue is a huge portion of Google’s marketing leading stream of income but recently they have seen a dip – it made up 36.7 per cent in 2016 but 28.8 per cent in 2022 – according to data from Insider Intelligence, matching trends across the tech sector
President Biden’s top law man outlined three key areas of their anti-competition business practices in the allegations. These includes how Google apparently controls the tech all significant web publishers use to sell ad…
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