Google back to digital fingerprinting – Fudzilla
Watchdog’s outraged bark
Search engine outfit Google is bringing back “digital fingerprinting” in five weeks which means it is back to spying on users to make big bucks from advertising.
For those not in the know, digital fingerprinting is a data collection process that ingests all of your online signals (from IP address to complex browser information) and pinpoints unique users or devices.
The UK’s Information Commissioner’s Office called Google’s decision “irresponsible” and issued a statement saying the move will reduce people’s choice and control over how their information is collected. The change to Google’s policy means that fingerprinting could now replace the functions of third-party cookies.
The move is odd given that Google has previously said that fingerprinting does not meet users’ expectations for privacy, as users cannot easily consent to it as they would cookies. This in turn means they cannot control how their information is collected. In 2019 Google said: “We…
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source: https://news.oneseocompany.com/2025/01/12/google-back-to-digital-fingerprinting-fudzilla_2025011259815.html
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