Google antitrust case: Will Apple create its own search engine? – Interesting Engineering
Google and Apple compete on several fronts – operating systems, email, app stores, cloud computing, and photo apps. While Google leads in the market share of its phone operating system, Apple boasts of a line of very cool hardware tech. But they remain partners in one key area, which is also currently in the eye of the storm.
Google pays Apple for its search engine to be the default selection on iPhones. Its parent company, Alphabet, pays the iPhone maker upwards of $20 billion annually as part of the deal. In 2016, Apple reportedly was presented with a lucrative billion-dollar offer by Microsoft to replace Google with Bing in its phones. But Apple didn’t budge.
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One can call it loyalty or a good call, given that Google holds over 80% of the search engine market share.
Google’s antitrust lawsuit
But Google is currently in the eye of the storm over an antitrust lawsuit slapped by the US Justice…
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source: https://news.oneseocompany.com/2023/10/27/google-antitrust-case-will-apple-create-its-own-search-engine-interesting-engineering_2023102751888.html
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